Opinions

Europa Star

Opinions

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“Swiss people should be our best ambassadors, but so many know nothing about watches!”

“Swiss people should be our best ambassadors, but so many know nothing about watches!”

YVAN ARPA

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“The smart watch is becoming a health monitoring device”

“The smart watch is becoming a health monitoring device”

RENÉ WEBER

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“You create a community of believers, not just buyers”

“You create a community of believers, not just buyers”

OLIVIER R. MÜLLER

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“After-sales service is completely ignored in current thinking”

“After-sales service is completely ignored in current thinking”

CHRISTOPHE MUSY

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“Every week, I see high-end watch owners switching to Apple watches”

“Every week, I see high-end watch owners switching to Apple watches”

MAX BÜSSER

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“Brands are starting to understand the mechanics of e-commerce”

“Brands are starting to understand the mechanics of e-commerce”

STÉPHANE WASER

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“The obsession with China is harming the rest of the watch market”

“The obsession with China is harming the rest of the watch market”

ANDREW BLOCK

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“We are only at the beginning of business in China”

“We are only at the beginning of business in China”

JULIEN TORNARE

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“The Swiss watch industry is becoming an oligopoly – whether we like it or not”

“The Swiss watch industry is becoming an oligopoly – whether we like it or not”

FRANK MÜLLER

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“Swiss brands left too much space for generic websites”

“Swiss brands left too much space for generic websites”

MARIO PESERICO

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“The high-end segment cannot exist without the rest of the industry”

“The high-end segment cannot exist without the rest of the industry”

ANDREAS LEIBUNDGUT

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“We have to reinvent the Swatch of the 21st century”

“We have to reinvent the Swatch of the 21st century”

JEAN-CHRISTOPHE BABIN

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“Complexity is the new normal”

“Complexity is the new normal”

VIJESH RAJAN

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

What's next? Watchmaking's new challenges

What’s next? Watchmaking’s new challenges

STAKEHOLDERS OPINION

Challenges are stacking up on every side. The watch industry finds itself facing not a single threat, however big that might be, but a whole series of (...)

It's five minutes to midnight

It’s five minutes to midnight

A LAST WORD TO START

The clocks are going crazy, their hands turning wildly in all directions. It seems like our days are numbered.... we’ve arrived at the final (...)

Watchmaking in the age of digital complexity

Watchmaking in the age of digital complexity

EDITORIAL

Watchmaking has now fully entered the age of digital complexity. Unlike the well-oiled networks of the past, the jungle we’re dealing with today is more or (...)

“Logistics is the ‘killer app' of the Chinese e-commerce giants”

“Logistics is the ‘killer app’ of the Chinese e-commerce giants”

INTERVIEW WITH DIGITAL LUXURY GROUP

WeChat or Weibo, Tmall or JD: which platform is most likely to align with the strategies of Swiss watch brands? Geneva-based Digital Luxury Group (DLG) was (...)

The watch that doesn't exist (yet)

The watch that doesn’t exist (yet)

OPINION

Today, it is possible to launch a brand without even having the actual watch on your wrist. From the 1990s onward, the arrival of 3D computer-generated (...)

Our special report in China

Our special report in China

EDITORIAL

What explains the country’s “watch fever” over the last two decades? In our new issue’s feature on China, we attempt to provide keys to understanding the main (...)

The control-freakery of the luxury business

The control-freakery of the luxury business

OPINION

How a traditional culture of trust in the Swiss watch industry is changing over time. Are artisans being replaced by bean-counters precisely when the word (...)